Our objective is to introduce Magnum’s Black & White SKUs to the market. 

To achieve this goal, we've devised a strategy that embodies the duality of the product – Black & White – by leveraging the influence of two leading influencers. These influencers will be showcased in an exclusive influencer and friend-only event, symbolizing the essence of Magnum’s Black & White offerings. 

In addition to the event, we have successfully generated significant digital engagement and reach: 

• Our campaign garnered an impressive 13 million impressions, effectively capturing the attention of our target audience across various online platforms. 

• With 771,000 views, our content resonated strongly with viewers, showcasing the appeal and intrigue of Magnum’s Black & White SKUs. 

• The exclusive influencer event was attended by 300 guests, each with a total social media following of 1 million, amplifying the reach and impact of our campaign through their networks. 
   

These achievements highlight the success of our strategy in generating buzz and excitement around Magnum’s Black & White SKUs, ultimately driving interest and demand among consumers.